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Excerpt from a paper, submitted by student Mom C. Soleil: Close proximity of the issues touched must be guaranteed. That is, the broadcast has to relate to the daily life of the people it targets tomake them stay tuned as well as to excite them. Here it does not mean that only local news or issues are broadcast. Other pieces of relevantinformation that may have impacts on the focused listeners are also touched. Nevertheless, the information of this type exists in smallerproportion compared to the one which occurs locally. To make it more impressive to the target listeners, the talent pool for the radio must be primarily drawn from the community itself. In sodoing, listeners will find the radio more credible and give more support. They are listening to their fellow province-men. Furthermore, this talent pool possesses a good grasp of the common situation in their community. Making the medium a two-way communication tool is another approach that will not only enable it to get frequent feedback for the effectiveness of its broadcast but also encourage the participation of the people in the community. The intimate friendship between the radio and listeners can be brought about through this approach, specifically amongst radio maniacs. |
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