PRODUCT
The project tries to combine the actual
production and distribution of multimedia-stories
from Africa with a sustainable intercultural
exchange, realised through the establishment of
an internship/training-scheme that will allow
media-students from the South and the North to
work together on radio- & Internet-features
from the developing world and to distribute such
co-productions to a worldwide audience.
Such an experience will help to influence
professional attitudes of participants
• from the
South who will have learned to use formats for
their issues which enhance the creativity and
technical realisation necessary - not only for
international marketing and mobilisation of
interest of audiences beyond their own cultural
environment - but will also facilitate the
development of media in their own countries.
• from the North who will
be more sensitized to authentic expressions from
the South. They will be more prepared to allow
space for other values than their own; the usual
filter of Northern biases regarding Southern
issues will be applied less often in a situation
where they may become responsible for
programming.
It is intended to establish two Centres for
Multimedia Communication, one in Africa and one
in Europe, and to link both for operation of a
joint internship/training-scheme which will
generate multimedia & multilingual content
for radio & Internet.
SUGGESTED PARTNERS
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Radio Bremen is a member
station of the association of public
broadcasters in Germany (ARD). Radio
Bremen’s studio within the
"Columbus Centre" in
Bremerhaven / Germany has been suggested
as the Northern training-, production-
& German/European broadcasting
facility of the multimedia-project. |
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MWENGO is a Zimbabwe-based
Development and Reflection Centre for
NGOs in Eastern and Southern Africa,
operating Radio Bridge Overseas (RBO) as
the project’s multimedi-agency.
MWENGO has already acquired a
hotel-complex north of the Zimbabwean
capital Harare of which the 19th-century
"Coach-House" will be turned
into a regional multimedia production-
and training facility, as Southern Base
of the suggested Multimedia-Bridge. |
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The Goethe-Institute in
Johannesburg, South Africa, is the
co-ordinating centre of all
Goethe-Institutes in Subsahara Africa. It
is prepared to participate in a pilot
project which aims to establish an
exchange of cultural multimedia
programming through the involvement of a
growing number of Goethe Institutes in
Internet-related training courses for
media-students living within their
constituencies. |
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Additional parties from within and from outside
of Africa and Europe will be offered an
opportunity to join the scheme. Organisations and
enterprises within and beyond the field of direct
media involvement - that is in particular those
whose mandate it is to offer services in
intercultural work, in education and in
development policies - are invited to seek
partnership with the project.
TRAINING & PRODUCTION
SCHEME
This is the intended 12-weeks-schedule of one
cycle of the combined training/internship- &
production-scheme in Europe and in Africa. 10
such cycles may be realised during the 3 years of
the pilot-project.
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= curriculum |
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= in Europe |
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= in Africa |
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PHASE 1
Venue:
Radio Bremen-Studio
Columbus Centre
Bremerhaven, Germany
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WEEK
1
• introduction &
preparation of internship |
1
media-student from Germany |
1
media-student from another European
country |
PHASE
2
Venue:
Selected Goethe-Institute
Southern or Eastern Africa
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WEEK
2 - 5
• introduction to local environment
& current Goethe-programming
• development of story-ideas
• production of multimedia content
• filing of material to RBO via
Internet |
The
same media-student from Germany
The same media-student from another
European country |
2
media-students as African interns
selected & invited by the hosting
Goethe-Institute |
PHASE
3
Venue:
Radio Bridge Overseas
Studio Harare & Coach House
Bindura, Zimbabwe
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WEEK
6 - 10
• 2 x production of 4 audio-stories,
each 5 minutes of duration, German
version, to be filed through Internet for
broadcast at Radio Bremen
• production of 3 x 15’-audio
digests in English to be offered
worldwide through Internet
• permanent updating of
Internet-portal |
The
same media-student from Germany
The same media-student from another
European country |
2
ISP*-journalists as African interns
attached to RBO by the respective
Goethe-Institute
*ISP = local Internet Service
Provider |
PHASE
4
Venue:
Radio Bremen-Studio
Columbus Centre
Bremerhaven, Germany
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WEEK
11 & 12
• concluding
55’-LIVE-presentation with public
audience at Radio Bremen’s
Bremerhaven Studio
• working off & introduction of
next interns |
The
same media-student from Germany
together with 1 successor
in week 12 |
The
same media-student from another European
country
together with 1 successor
in week 12 |
FORMATS OF PROGRAMMING
As shown above, programming for radio and
Internet will follow 3-month-cycles of the
combined training/internship- &
production-scheme in Europe and in Africa. The
actual training & production phase will last
for 30 months, with one radio program in each
month.
German broadcast of "Das
Goethe-Netzwerk" / 30 radio-programs:
Broadcasting may take place once a month during a
55-minute-time-slot on one of Radio Bremen’s
four radio-channels. Efforts will be made to
enter into agreements of co-operation with other
radio-stations to have the program broadcast in
other parts of Germany and German-speaking
regions of Europe as well.
• At the end of week 4 and
of week 8 of each cycle, the Southern
project-team will file through Internet from the
RBO-studio in Harare, Zimbabwe, to Radio
Bremen’s studio in Bremerhaven, Germany, up
to four 5-minute-audio-stories, German version.
• The Northern project-team
will incorporate these 4 audio-features in a
monthly 55-minute-program, and will add own
research, stories & interviews, thereby
providing European and German context to African
issues and offering bridging elements to
individual experiences of German/European
radio-listeners. Focus will be on initiatives of
"Local Agenda 21"-issues. The program
will always update a calendar of cultural events
and reviews of recently published CD’s,
books etc. which are relevant to the concept of
the project’s programming.
• At the end of week 12 of
each cycle, programming on air will be concluded
with a 55’-LIVE-presentation in the shopping
mall in front of Radio Bremen’s studio at
the Columbus Centre of Bremerhaven. The public
will be invited to interact with interns and
guests of the show; some interviewees might be
accessed through Internet at a venue of the
hosting Goethe-Institute in Africa.
Multilingual coverage of "The
Goethe-Network" on Internet:
• Digests of the audio
programming ("The best of…") will
be available in English at the end of week 4, 8
and 12 of the cycle through the project’s
Internet-portal. Stories of the German version
audio-magazine will also be available for
Internet-programming.
• The website of the
project’s Internet-portal will provide
interactive elements which may be used for
contributions and feedback of the public.
• Participating
Goethe-Institutes will encourage their African
interns to continue with story-telling by forming
clubs or small media enterprises which make
available relevant multimedia content of the
project to their communities, with a feedback to
the project’s Internet-portal.
• Local Internet Service
Providers, who were offered a chance to
participate in the internship-program, will be
requested to support uploads of
multimedia-content for processing at the
RBO-studio in Zimbabwe, and to handle downloads
for distribution of audio-digests to radio
stations within the constituencies of respective
Goethe-Institutes.
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