Your father, Mr.
Rockefeller, understood rather early that
much more profit could be generated out
of processing and transporting of oil
than out of hauling it up from the rocks,
with all these risks of exploring.
He was able to negotiate
most privileged freight-conditions
because two railway-lines were competing
with each other, combined with the
close-by access to the sea and his offer
to guarantee a regular flow of oil for
transport.
This combination of sheer size,
efficiency and rebates established his
advantage ahead of competitors; his
vision was to avoid unnecessary costs and
contests in pricing through the fusion of
all refineries in one big organisation,
in other words, he pursued the
monopolisation of the trade.
In 1870, he had achieved this by founding
the Standard Oil-Organisation.
The years to come saw the growing of this
combine through take over of more
oil-companies and refineries. Former
owners received shares in Standard Oil,
and they liked it because with the growth
of its monopoly their profit would grow
as well. This phase of rising to the top
saw also as a very common mode of
action secret deals of syndicates,
purchases by straw men, dumping of
prices, any type of illegal, even
criminal acts. By 1897, Standard Oil
controlled ninety per cent of the
refinery-capacity of the U.S.A.
but, the name of Rockefeller was, by
then, damaged by the rough and scrupulous
methods of getting competitors out of the
way.
My father reached the age of ninety
eight! I was already sixty three when I
stepped into his shoes, sir!
Do you
want us to believe the reputation was
spoilt even before you grabbed the
steering wheel, sir?
Understandably a shock: as the only
offspring already in retirement-age, the
whole life being called Junior, now for
the first time the effort to run the
family-business on your own
and
than this:
A strike at Rockefellers
Colorado Fuel & Iron Co.
is getting out of hand, both sides use
weapons. The strike had begun in 1914 in
the mining-town of Ludlow / Colorado,
Workers are calling for the right to form
a union. In response, the company forces
them, together with their families, to
leave the company-owned flats. It is
winter, it is bitterly cold, and they
find refuge in improvised tents and
continue their strike until a first
exchange of gunfire takes place with
militia, hired by your company, Mr.
Rockefeller. Machineguns are in use, when
the striking workers run out of
ammunition, the militia takes revenge.
They pour oil across the tents and light
it. Eleven children and two women die.
The following ten days, the fights
continue, until President Wilson orders
the army to come into action. Altogether,
thirty-three people died in Colorado.
The Ludlow-Massacre kept sticking
to your name, Mr. Rockefeller as
the suppression of the Kronstadt-cadets
kept sticking with me!
The Colorado
strike was one of the
most important things that ever happened
to the family!
That
is what you told your official
biographer, Raymond B. Fosdick,
and your personal consequence?
Some new image was asked for! One outside
of Corporate Business. You created a
complete new industrial offshoot called
Public Relations, its only task: to guide
public awareness towards social and
cultural deeds which, with new emphasis,
are now connecting to the name
Rockefeller
Junior handed over the running of the
family-business to professional managers
and became a philanthropist!
You see, Mr. Rockefeller, it is
quite true, in the Soviet Union farmers
did rise against us because we
confiscated their grain for our soldiers;
it is quite true, I had, as the peoples
commissar for war-affaires, to form an
army from badly trained workers
militia and irregulars. Democratic voting
would not have helped this Red Army
against an enemy superbly trained and
armed.
We had, Mr. Rockefeller, to fight back an
invasion of grand dimension: on our
territory we saw besides Polish
troops seventy thousand Japanese,
two thousand five hundred Britons, one
thousand five hundred Frenchmen, the same
number of Italians and eight
thousand U.S.-soldiers, yes
Americans too!
In addition, they were providing immense
support in financial, material and
personnel terms to our internal enemy, to
the White Army!
Why was that? What do you think, Mr.
Rockefeller?
I am prepared to
concede that a civil
war is not a school for human behaviour.
Idealists and pacifists have always
blamed the revolution to create excesses.
The difficulty of the matter is the fact
that excesses rise from the true nature
of revolution, which, in itself, is an
excess of history. May those who would
like to reject revolution for this reason
do it, I do not reject it.
tazara tazara tazara ...
|