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THE ISSUE AT HAND
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| Access to a growing
range of sophisticated communication software,
free of charge or at low cost, allows people
around the world to use the Internet individually
as a medium to interact with each other. They are
able to share and to exchange information, they
can talk to and see each other. However, the
majority of the worlds population is
disconnected from this mode of communication,
especially in rural areas. At best, they may
perceive their view of the world through their
local radio station. A battery run radio is their
window to the world. Connectivity is the
privilege of people participating in Northern
dominated economies, whether in the North itself
or in urban centres of the South. The emergence
of cellphone-services (e.g. "twitter")
as fast and mobile tools of communication in a
world of urban-based political and social
upheaval seems to have triggered a new interest
of international (Northern) media-agencies to
support training in the efficient use of this
technology. There is already a good number of
calls for respective international workshops and
conferences. This trend may, unfortunately,
perpetuate "the tragedy of expanded
communication and diminishing dialogue"
because storytelling is something else than
microblogging with not more than 140 characters. |
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If
a wider scope of local and international
community is to be involved, 4 major factors need
to be addressed:
> You have to bridge cultural differences
> You have to break language barriers
> You have to make the content accessible to
an audience without connectivity
> You have to make such a regular event
sustainable |
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"... We
support and encourage the emergence and
development of the Internet in Africa as a media
free of government interference and control in
the context of a pluralistic and independent
press. ..." |
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How it all began
In July 1997, the London-based Panos Institute
and the Panafrican News Agency organized a
seminar entitled "The Internet: An
Opportunity for the African Media?", held in
Dakar (Senegal). Radio Bridge Overseas (RBO),
represented by its Editor, helped to draft the
decisive "Dakar-Declaration":
read the full text
online
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What
happened next
International NGOs and charity
organisations dictated the agenda, however
generous their intent may have been, regarding
broadcasters in Africa. The latter rarely took
advantage of the opportunity as offered by the
Internet to tell the world their own
stories from their own perspectives. Instead, the
following list of topics is addressed, obviously
recommended and sponsored by foreign donors:
AIDS/HIV human rights
elections advocacy work good
governance
civil society environment
sustainable development gender/children
news & events
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Such content,
determined exclusively by foreign well-wishers, was not
what we had in our mind when we drafted the
"Dakar-Declaration". As it turned out, perhaps
only two media-houses tried to grasp the opportunity, to
provide African storytellers with a chance to identify
and to tell the world their own stories: "Channel
Africa" in post-apartheid South Africa, and
"Radio Bridge Overseas" in Zimbabwe. Due to
political back-lashes in both countries, such efforts
have ceased to exist.
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| RBO-Proposal
for Partners in Africa and/or Asia: |
Regional
training A
Media personnel will be taught how to identify a
local story and turn it into an audio-format which will
find the attention of radio-listeners within and beyond
the local setting. They will learn how to make use of
digital hard- and software, and of the Internet for this
purpose.
Regional
training B
Young people get a chance to master digital
communication technology so as to develop into providers
of high quality content from within their own culture for
the Information Highway, rather than becoming consumers
of global (mainly Northern) content only.
Establishing a
network of schools and colleges using the Internet This will allow pupils
to learn how to use modern communication tools whilst, at
the same time, allowing ideas and opinions to flow freely
from one country to another.
Appropriate media tools will provide students with
experience they need to be well informed, intelligent
decision makers, producers and problem solving members
within their own societies as well as mediators between
different cultures. Just imagine how empowering this will
be to an African or Asian child! The use of multimedia
will facilitate this because teachers and students are
able to tackle various issues by creating interactive
lessons they are able to link up with their
counterparts in other schools not only in the region but
internationally, thus sharing experiences and new ideas
in a stimulating way.
Prospective participants will be identified from groups
at schools which are already working with computers,
preferably within an existing scheme of "Global
Learning". Priority will be given to schools in
rural areas. It may become necessary to assist in
upgrading soft- & hardware so that pupils at such
schools can be introduced to a wider range of digital
multimedia operation. Multimedia shall be understood as a
combination of any two or more different media types
(text, graphics, images, audio, video). Whilst
researching for one story, the multimedia approach seeks
to gather material for print, audio, picture and video at
the same time. Electronic devices will allow digital
capturing of audio, still pictures and video with the
same piece of hardware. The multimedia allows to produce
newspaper-, radio- and TV-stories and can be combined on
a CD-ROM or on the Internet.
It is important to stress RBOs approach of this
project, targeting the local use of multimedia technology
at the outset rather than the Internet itself. RBO
believes that mastering digital technology will create a
new interest in young people with regard to their own
local culture; in mostly orally oriented societies, they
will become empowered to create links between generations
by recording and processing pictures, poems, tales,
songs, and music in simple digital formats which they can
than turn into attractive new local media-formats. They
may for example create a regular
multimedia-show which can be viewed from the hard disk or
from a self-produced CD-ROM through data-projection on a
large screen at a school or in a community-centre.
Such experiences may see the emergence of a new type of
local entrepreneurs: School-leavers who turn into local
information providers, making the use of new technologies
at schools and within their communities sustainable by
charging an entry-fee for such shows. They may further
incorporate results of Internet research translated into
the local language, and thus making Internet-content
accessible to their community. With the acquisition of
skills and know-how, it may then become feasible for
young people to present aspects of their own cultures to
a worldwide Internet-audience in a way which has shed any
feelings of inferiority, as values may have been
evaluated and revised in a local discourse. Local art and
culture could be proudly promoted, developing them even
further in a virtual context.
Production
& Distribution Facility Once the training
described above starts to result in programs of interest
and broadcast quality, they could form part of a new
network, providing a constant feed of stories from around
selected regions in the South, with RADIO BRIDGE OVERSEAS
(KJS) through its website acting as a
permanent communication-center to facilitate further
training, multi-lingual production & distribution,
and as a link between participating storytellers and
interested local radio-stations for up- & download of
programming content.
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